Measure What Matters
Contents (261 pages)
PART ONE: OKRs in Action
Google, Meet OKRs: How OKRs came to Google, and the superpowers they convey.
The Father of OKRs: Andy Grove creates and inculcates a new way of structured goal setting.
Operation Crush: An Intel Story: How OKRs won the microprocessor wars.
Superpower #1: Focus and Commit to Priorities: OKRs help us choose what matters most.
Focus: The Remind Story: Brett Kopf used OKRs to overcome attention deficit disorder.
Commit: The Nuna Story: Jini Kim’s personal commitment to transform health care.
Superpower #2: Align and Connect for Teamwork: Public, transparent OKRs spark and strengthen collaboration.
Align: The MyFitnessPal Story: Alignment via OKRs is more challenging—and rewarding—than Mike Lee anticipated.
Connect: The Intuit Story: Atticus Tysen uses OKR transparency to fortify a software pioneer’s open culture.
Superpower #3: Track for Accountability: OKRs help us monitor progress and course-correct.
Track: The Gates Foundation Story: A $20 billion start-up wields OKRs to fight devastating diseases.
Superpower #4: Stretch for Amazing: OKRs empower us to achieve the seemingly impossible.
Stretch: The Google Chrome Story: CEO Sundar Pichai uses OKRs to build the world’s leading web browser.
Stretch: The YouTube Story: CEO Susan Wojcicki and an audacious billion-hour goal.
PART TWO: The New World of Work
Continuous Performance Management: OKRs and CFRs: How conversations, feedback, and recognition help to achieve excellence.
Ditching Annual Performance Reviews: The Adobe Story: Adobe affirms core values with conversations and feedback.
Baking Better Every Day: The Zume Pizza Story: A robotics pioneer leverages OKRs for teamwork and leadership—and to create the perfect
pizza.
Culture: OKRs catalyze culture; CFRs nourish it.
Culture Change: The Lumeris Story: Overcoming OKR resistance with a culture makeover.
Culture Change: Bono’s ONE Campaign Story: The world’s greatest rock star deploys OKRs to save lives in Africa.
The Goals to Come
